Category: Content Marketing

What Content Type Works For Which Social Media Networks?

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I’ve seen it over and over again… Online business owners posting the same content to every social media network they’re on.

That’s not the way it works!

Here’s why…

1. If people follow you on multiple channels and they’re hit with the same images and captions, the same videos, the same text they’re going to become blind to you. They will stop seeing you because they’re brain is thinking oh I already saw this, and after a while they will just become blind to you.

This has happened with me so many times. Even when those people are my friends. I see the same post across all the networks and I brain just ignores them because I see the same thing over and over.

2. And this is the bigger issue… Certain kinds of content works for some social media networks and not others.

For example… I get a ton of engagement posting funny meme’s on Facebook profile. I get nothing but “crickets” when I post funny meme’s on LinkedIn. They just don’t work for that social media network.

Each network has it’s own audience, and each has different wants for the type of content they want to consume.

If you’re not getting results from your social media posts, you just might be posting the wrong type of content for THAT social media network.

Hot Tip: You need to have a content strategy for each social network you’re on.

Below I have listed the types of content that works best for the top 6 social media networks that I use. This is all based on what I do in your business, so I recommend you use it to get ideas for YOUR business. 😉

 

Facebook Content:

What To Post:

Videos (How To, Entertaining)
Lives (Updates, Live Teaching, Behind The Scenes)
Motivational Quotes
Blog Posts
Memes

Notes:

I have found that Facebook lives and videos (upload videos right to Facebook and don’t just post a link to the video on YouTube if you’ve also put it on YouTube) do really well for my page. So do blog posts I publish (I create a simple graphic and direct people to my blog post), and motivational memes/quotes.

The occasional funny meme about my industry also gets good engagement. Use this sparingly if you’re in a professional industry.

You can see my Facebook Page at https://www.facebook.com/IMWithLizTomey

Note: I’ve done a full blog post with more details on what kind of content you can post on Facebook. Click here for more ideas.

Resources: Here are more great resources to help you with your Facebook Marketing…

The Facebook Traffic Takeover Workshop

How To Setup Your Facebook Profile

The Truth About Facebook Business Pages, But You Still NEED One!

How To Setup A Facebook Page For Your Online Business

 

Instagram Content:

What To Post:

Pictures
Videos
Quotes

Notes:

I call Instagram the “pretty social network” because it’s all about looks over there. No not YOUR looks (though it does help to be good looking if you’re posting pictures of yourself 😉 ), but the looks of the images you post there. Your images and videos MUST stand out and look great to catch the attention of your audience.

If you’re using Instagram Stories I recommend using them to talk about your latest blog post, a product you have (talk about one benefit of your product per story), a launch that you have, etc. Basically anything related to your online business. Create a story about it! There are so many great things you can do with Instagram Stories.

And let’s not forget about IGTV! Generally I only post how to videos to IGTV for my business. It would take an entire post to go over an IGTV strategy with you though. Coming soon… 😉

Resources: Here are more great resources to help you with your Instagram Marketing…

The Instagram Traffic Takeover Workshop

How To Setup Your Instagram Profile

 

LinkedIn:

What To Post:

Company News
Company Culture
Achievements
Professional Content (Specific To Your Industry)

Notes:

LinkedIn is specifically for networking with professionals in your industry. It’s A LOT like Facebook, but specifically for professionals. Think industry specific content, job listings, and career information.

I post content about my product launches on LinkedIn to get affiliates to promote my products, I do instructional videos regarding my industry, I share motivational quotes, and do behind the scenes videos about what’s going on in my business and the industry.

Resources: Here are more great resources to help you with your LinkedIn Marketing…

LinkedIn Traffic Takeover Workshop

 

Pinterest:

What To Post:

Infographics
Tutorials
Blog Posts

Notes:

Pinterest is completely differnet from any other social network out there. It’s basically a visual search engine with some social functions built into it. I use it to “Pin” my blog posts mainly, but I also use it for motivational Pins (Here’s a good example of that https://www.pinterest.com/pin/842876886496112427) and I Pin all of my YouTube videos there too. I’m also going to be using it to Pin emails I send to my list in the near future.

If you can find your niche on Pinterest you should be Pinning everything you can there.

Resources: Here are more great resources to help you with your Pinterest Marketing…

The Pinterest Traffic Takeover Workshop

How To Setup Your Pinterest Profile

Exactly How Does Pinterest Work To Get Traffic?

My 5 Step System For Pre-Pinning On Pinterest!

9 Fast Content Ideas You Can Use To Create Pins On Pinterest

34 Ideas You Can Steal To Create Pins For Pinterest

Why In The World Would I Use Pinterest In My Marketing?

 

Twitter:

What To Post:

News
Short Updates About Your Business
Blog Posts
Gifs (Create Your Own)
Photos

Notes:

I’ll admit it. I’m HORRIBLE with Twitter and I get little traffic from it. I still get SOME, but I use Twitter as my “dump”. Most of the time I have things automatically posted to my Twitter account. My Instagram posts automatically get posted there. Every time I post a video on YouTube it’s automatically Tweet’ed. My Facebook profile and page posts are automatically posted. My Pinterest Pins are automatically posted.

Yep! I’m using it as a “dump” to see everything I do across all social media networks.

However I suggest you use it a bit more strategic. Make it your “news center”. A place where your audience can get quick updates about your business.

What are you working on today? Tweet it out!

Have a new blog post? Tweet it out!

Having a launch? Tweet about all your pre-launch and launch content and happenings.

Did you send an email out to your list? Tweet about it!

Resources: Here are more great resources to help you with your Twitter Marketing…

The Twitter Traffic Takeover Workshop

How To Setup Your Twitter Profile

 

YouTube:

What To Post:

Videos (Duh!)

Notes:

Well it’s no secret that the only type of content you can post to YouTube is videos. But there are a ton of different videos you can post to your YouTube account. Right now I’m only posting informational videos about things I do in my business, but in the future I will be posting “video emails” (basically me reading the emails I send to my list), “commercials” for my blog posts, and interviews.

Resources: Here are more great resources to help you with your YouTube Marketing…

The YouTube Traffic Takeover Workshop

How To Setup Your YouTube Channel

 

Now, let’s pull all of this information together…

Here’s a little bonus… Here’s how I promoted something across all my social media channels…

Recently I did was posting a bunch of killer content in my Team Tomey Inner Circle Coaching Club and I’m always working to get more members in there, so here’s what I did:

1. I sent out a Tweet with a cool image attached to it talking about the content and that people should join us and gave the link to join.

2. I posted a tip to my Facebook page about social media marketing and told people to join us to talk more about social media marketing. Again I used a cool looking image to grab attention.

3. I did a Facebook live on my profile showing the content I had been posting and invited people to join.

4. I did a video showing the content and uploaded it to Instagram as a story.

5. I posted a quote about success with social media marketing on Instagram and told people to click on the link in my bio to join my Facebook group.

6. I showed my social media stats in a graphic and directed people to join in on the social media marketing conversation in my group and posted it on LinkedIn.

7. I created a video giving one social media tip and then inviting people into my Facebook group. I posted this to YouTube. I also tweeted the video. 🙂

8. I created a motivational quote as a Pin and linked it to my Facebook group.

Now that my friends is a social media takeover. 🙂

 

Okay so let’s wrap this up…

As you can see you can promote the same thing across all social media networks as long as you do it a little bit different for each one. Change up your text, change up for the format, and always use different images. This will have people consuming your messages and getting the results you want. There’s no use in using a social media network if you’re not going to use it correctly. You’ll never get results, so that’s just wasted effort. I highly recommend you take a few minutes and map out a strategy for each of the social media networks that you use.

Another extra little bonus: Are you having trouble coming up with content and/or ideas for content? These two resources will help you!

Where The Hell Do I Find Stuff To Post On Social Media?

What Do I Post On Social Media?

I hope this little tutorial has helped you. If you have any comments or questions please leave them below.

 

What Content To Post To Facebook

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When it comes to posting content to Facebook, there are a lot of variable we need to look at.

Are you posting to your profile?

Are you posting to a page?

Are you posting to your group?

Are you posting to a group you belong to?

Are you posting a story?

Then you’ve also got to look at what your goals are with your post?

Are you posting for engagement?

Are you doing it to get people OFF of your page and on to something you’re promoting (affiliate link, your website, your opportunity, your squeeze page, etc)?

Are you posting to get something to go viral?

See… I told you there are a lot of variables here that you need to be thinking about, but in general the following are things that can be used for many kinds of places you post on Facebook and you can tweak them to fit your goals.

Let’s get started…

1. Interactive Content – This is hands down the best kind of content to post on Facebook. Contests and quizzes are two types of content that I automatically think of, but there are a lot of types of interactive content you can come up with. See what others in your niche are doing to get ideas.

2. Blog Posts – Did you just create an awesome blog post? Then make sure you share it on Facebook in as many places as you can. When I do a blog post I always post it to all of my groups, the Page that fits the niche of the post, and on my public profile. I have a few groups that I belong to that I am not the admin for and they allow me to post my REALLY good stuff in their groups.

3. Tips – Have tips about your niche? Turn those into graphical images (make sure to include your branding) and post them. You could sit down right now and create 10 of these and have content for the next 10 days. Do 30 at a time and you have a month’s worth of content. 🙂

4. Quotes – Are there quotes about your niche? Do a Google search for quotes your niche (of course you would replace your niche with the words for your actual niche), grab those quotes, turn them into graphic images (making sure to give credit to who said it and adding your branding) and post them. Just like with the “tips idea” from above if you found several quotes you could create a batch of graphics and have them ready to post.

Hot Tip: If you create several “tips” and “quotes” posts all at once you could have some great content built up to post to your Facebook page, your profile, your groups, and groups that you belong to (make sure and get the owners permission)

5. Updates – What are you currently doing in life? What are you currently doing in your business? Post this information on Facebook along with photos showing what you’re doing.

6. Polls – People LOVE to give their opinion on Facebook. Create polls for them to vote on things related to your niche.

7. Holidays – Most of us celebrate holidays. Different parts of the world celebrate different holidays. When you see an interesting holiday post about it even if you don’t celebrate it. Try to tie it in with your niche.

8. Your Freebies – Do you have freebies that you offer? Reports, checklists, cheatsheets, videos, etc? Post them on Facebook and do it often. I’m not talking about posting the same thing every day, but posting the same free offer every few weeks WILL get you traffic to it. POST THOSE FREEBIES OFTEN!

9. Common Ground Posts – Part of bonding with your people (which is important for engagement) is finding common ground with your people. Many of your people will have pets, kids, etc. Those are great to post about to get engagement and get people knowing you on a personal level.

 

The Truth About Facebook Business Pages, But You Still NEED One!

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Unless you’ve been hiding under a rock you know that engagement on your Facebook page has plummeted!

Gone are the days when you could just post to your page and all the people who have liked it would see your posts.

Facebook doesn’t care that people have liked your page, turned on Notifications, or any of that stuff you worked hard for. They’re simply NOT giving you the visibility to your people.

It’s their game and their rules, so you either play by them or find another way to get traffic.

For me… It’s totally worth it to do the extra stuff to actually get my posts seen and that comes down to using “engagement tactics”.

These are things you do to get the people who see your posts to react, comment, and/or share your content.

Those are big indicators to Facebook that people DO want to see your stuff and will give you MORE visibility.

If you want serious visibility to your people you’re going to have to use their paid advertising platform though.

If you STILL want to use your Facebook page for traffic, but you DO NOT want to use their paid advertising platform then you can use these engagement tactics to boost your organic reach for your Facebook page.

Tactic #1: DO NOT use automation. There are all kinds of software and WordPress plugins that will take every post you make to your blog and post them to your Facebook page. This will KILL your engagement. Take a few seconds, write a short blurb about your blog post, have a call to action that makes people want to click and read, and post the link to your blog post. YES! It does take a bit more work, but it’s worth it.

Would you rather put NO effort in and get NO results or would you rather put a LITTLE effort in and see some results?

Tactic #2: Don’t just post your blog posts. You need to be posting other kinds of content too. Memes, quotes, videos, pictures, and all the stuff you would normally post on your regular profile post on your page too. Just make sure they are related to your niche or the personality you bring to your page.

Tactic #3: Make posts that tell people to turn on notifications for your page. Now as I said above. Facebook isn’t giving you total visibility to everyone who does this, but the more people who do the more visibility you will get which will give you more engagement which will give you even more visibility.

Whew! That was a mouth full.

Something I have done is every 6 weeks or so I will make a post about turning on notifications.

Here’s an example of that:

Tactic #4: In Tactic 2 above I told you about posting different kinds of content. One of the best kinds of content that Facebook and it’s users love is VIDEO! Any kind of video that you do, be it screen capture or talking head videos or whatever make great Facebook content that will get even more engagement.

Tactic #5: Facebook Lives! Of course Facebook is going to give more engagement if you use something of THEIRS. 🙂 Pick a topic related to your niche, make 3 bullet points about the topic, and talk about each point for 1-2 minutes. That’s all you’ve got to do. Short little Facebook lives a few times a week make great content that Facebook will give you more visibility for!

Tactic #6: Be consistent. The optimal amount of times to post on your Facebook page has been proven to be 1-3 times a day. Pick 1, 2, or 3 times, and do it DAILY! The more consistent you are the more visible you will be on Facebook.

Tactic #7: Tell them what to do. It seems a little SPAMMY when every post you make says to like and share it, but telling your people to like, comment, and or share here and there is ok. Just don’t do it all the time.

Tactic #8: If you have a Facebook page related to your business or your niche chances are you have people who are your actual Facebook friends who will be interested in your page. Make a post about your page or share something from your page to your profile!

Tactic #9: Get your people talking! The best way to get people talking on your page is to ask questions. Ask them questions related to problems your business solves or problems they may have related to your niche.

Here’s an example of this:

Tactic #10: Run a contest! With so many apps and software out there it’s super easy to run a content on your Facebook page and this can give a HUGE boost to your engagement. Just do a search on Google and see what tool would be best for you or if you even need a tool at all.

I’ve done contests without tools by just picking someone at random to win the prize. Just tell people they have to take a certain action (like, comment, and/or share your post) and they have a chance to win your prize.

Important note here… Make sure whatever you’re giving away in your contest is something your people actually want REALLY bad!

Tactic #11: If you’re like me you do all kinds of things in your business. You’re emailing, your making content, etc. Keep track of what you do through the week and then take 5-6 of the best things and create a weekly round-up post. You should do this every week. People LOVE these because you can condense everything down into one quick bit for them.

Tactic #12: Interact with other pages as YOUR page. There’s a cool function that Facebook has where you can post and like as your page on other people’s pages. Use this function to get more people coming to your page and liking it.

Okay so there’s 12 different tactics that you can use. I recommend you print this post out, circle the tactics that you want to use, and start using them as often as you can.

We’re in an uphill battle with getting people to see our content on our pages, but if you put in some effort you can still get people engaging with your content and bringing them OFF Facebook to YOUR business!

Want to learn even more ways to use Facebook to get traffic? I’ve just created a workshop called The Facebook Traffic Takeover Workshop. Join me for 5 days online as I show you how to use your Facebook profile, your business page, Facebook lives, Facebook groups, and more to get a ton of traffic to anything I want 24/7! Join at https://learningim.com/facebook-traffic-takeover-workshop

Have comments or questions about this post? Have tips you’d like for me to include here? Just post them in the comments below!

My 5 Step System For Pre-Pinning On Pinterest!

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So you’ve created an amazing piece of content on your blog and you’re ready to Pin that bad boy so you can get all that traffic from Pinterest, right?

Well there’s some things you need to do before you get all Pin happy with your latest creation.

I’ve created this little checklist to help you know what to do BEFORE you make that Pin so you can ensure you get all the traffic you can for your Pinterest marketing efforts.

Here is everything laid out for you step-by-step:

Step 1: Before you begin Pinning of course you need to make sure that your Pinterest profile is optimized and setup correctly. This includes making sure you have your boards named with your keywords and you have relevant Pins on those boards. They can be your Pins or you can Pin other people’s content. Just make sure they are full of really good content that is related to the keyword of your board. This is a big indicator to Pinterest that this is information people want when they are searching for the related keyword.

This is absolutely vital! If you’re not ready to use Pinterest all of your efforts from here on out are for nothing. You just wont get the traffic you need.

Side Note: Need help with your Pinterest marketing? Click here to attend my Pinterest Traffic Takeover Workshop! Use the coupon code: 50OFFPIN to save $50!

 

Step 2: Creating an image for your Pin is a necessity if you’re going to be Pinning your content to Pinterest. Make sure you do your research on creating Pin images that look GREAT, and how to create ones that actually get people to CLICK.

No clicks = No Traffic = 🙁

Hot Tip: Make sure you have a call to action on every Pin you create. It will send your CTR (click through rate) through the roof!

Hot Tip: Make sure you have a call to action on every Pin you create. It will send your CTR (click through rate) through the roof!Click To Tweet

When you’re creating your images also make sure that you have 2-3 different designs to get you started.

Why?

Because you can Pin your content multiple times. Just have a new image for each time you Pin it. I should have probably put Hot Tip: before that little bit of information because it’s truly a hot tip and how you can get your content all over Pinterest.

Step 3: Hashtags are back on Pinterest, and you need to be using them. If you already have Pins over there don’t go back and add them as Pinterest doesn’t look at old Pins for new hashtags. The best way to gather your hashtags is to use the keyword research tool within the Pinterest advertising platform. You’ll need a business account for this, but you can find what people are actually searching for on Pinterest with that tool. Another Hot Tip: 🙂

Once you’ve done your keyword research turn your keywords into hashtags. I recommend using a few lower search keywords so that you can be found EASILY with hashtags instead of the big popular ones. Yep! There’s another Hot Tip:

Step 4: Keywords are going to come into play here too. You need to make sure you have a good description (notice my description above) that also contains your keywords. Don’t try to stuff them ALL in there. Just write a natural description that would make someone want to read your content and sprinkle your keywords in that description.

Okay now I’m going to give you the hottest tip of all the Hot Tips: I’ve given so far…

Step 5: Get the Social Warfare plugin and USE it. This is only for those of you who have your blog on WordPress (if you don’t, what are you even doing?), and it’s a plugin you can get and install and unleash the power of Pinterest on your blog post.

When you go and make your blog post there are a few Pinterest’ing (that’s punny) things you can do.

My favorite function is where it auto-populates the image, description, and hastags when someone clicks to Pin your post to THEIR Pinterest account.

YES! I love love love automation!

You never know what people are going to Pin for your content, so forcing them to use the right image, description, and hashtags is BRILLIANT!

Plus you can Pin right from your post once you have it done because this plugin also puts a “Save” button on your images when anyone “hovers” over the image!

There’s many other functions with this plugin too, but that’s not what this post is about. I just want to get your ready for Pinning, and this plugin does so much automating for you that I had to mention it.

At this point you’re ready to Pin that gorgeous piece of content you’ve just worked so hard to create.

I highly recommend having a “Pin strategy” for every piece of your content that you post to Pinterest.

Here’s what mine looks like…

Day 1: Pin my Pin to my most relevant board.

Day 2: Pin my Pin to the next most relevant board.

Day 3: Pin my Pin to the next most relevant board.

I do this until my Pin is on ALL of my relevant boards. Notice I said RELEVANT. ONLY Pin your Pins to boards that are relevant to the topic of your content.

I’ll then circle back around and Pin again, but with a different image.

Imagine if you had 3 Pin images to begin with? Your content would be on Pinterest 3 times right out of the gate. Get it on there more by creating even more images. 🙂

Okay… So there you go. Now you know exactly what to do to BEFORE making a Pin to Pinterest for your content and get the most traffic from your efforts. If you can put in just a little effort combined with a good Pinterest Pinning strategy, you’ll see that it will pay off big time with lots of traffic!

Recommended Resource: Are you looking for ways to use Pinterest to get a ton of traffic to anything you want? Want to learn how to optimize your Pinterest account and how to create branded keyword rich Boards to add your Pins to? Want to create the best Pinterest strategy for the most traffic? Then I invite you to attend my Pinterest Traffic Takeover Workshop. For 5 days you can watch everything I do to use Pinterest to get traffic to anything I want, and do the same thing for your own Pinterest marketing. Grab your seat at LearningIM.com/pinterest-traffic-takeover Use the coupon code: 50OFFPIN to save $50!

Resources For Getting Hot Content Ideas For Your Content Marketing Strategy

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When it comes to content marketing the most important part of it is finding ideas for content that you can create.

This is just ONE component of content marketing, but it’s the start of it all.

The first thing you want to do is create a document where you can keep up with all of your ideas.

I simply created a Google spreadsheet and keep all of my ideas in it. Very quick and easy and when I want to create a piece of content for a content marketing campaign I open this up and I’m off to start creating.

But where can you get these ideas?

Here are 11 different resources you can check out to help you get ideas for your content marketing strategy.

1. Experts – Who are the experts in your niche? Find them and follow them wherever they are. Their social media accounts, their blogs, etc.

When you see them produce content take a look at it and see if you can get any ideas from it to create your own content.

Hot Tip: Pay attention to the reactions the content gets. Are their people liking it on Facebook and Instagram. Is it getting shares? If it’s on their blog is it getting comments? If you see a lot of people reacting to content in various ways that’s a HUGE indicator that if you create a piece of content on that topic you could get better results from it.

2. You Tube – Head over to YouTube and do some searches for keywords related to your niche. Find videos that are getting a lot of reactions, and take note of the topics. What content can you create from these topics?

3. Amazon Books – This is a great resource to use, and you could probably use this ONE resource and have a never ending “pool” to get ideas from. Search for books related to your niche. Find the ones that are making the most sales, look at what’s covered in the books, and pull topic ideas from them.

4. Hub Spot Blog Ideas Generator – Now this is for finding ideas for blog posts, but we all know we can take our ideas and create any type of content we want. Put your keywords into this tool and you’ll find a ton of great topics to create content around! https://www.hubspot.com/blog-topic-generator

5. Quora – This site was created for people to ask questions and get answers to them. Search for your niche and see what questions are getting asked/answered. Collect topic ideas, and go create!

Hot Tip: This is a great site for researching too. You can get all the answers you need to create your content.

6. Facebook Groups – Facebook groups are a great tool that can be used in many ways. But if you’re mining for ideas for content then you simply need to go through the groups you belong to that are related to your niche and see what’s being talked about. What questions are being asked? What content is being shared? Take note of all of this and grab as many content ideas as you can.

If you’re not apart of any Facebook groups in your niche now is the time to jump in. Simply search Facebook using your keywords and check out the groups tab. You should be able to find plenty of groups. Hot Tip: If you don’t find any groups for your niche start one NOW! You’ll thank me later. 🙂

7. Google Alerts – I absolutely love Google Alerts. You can simply setup a Google Alert for keywords and get an email anytime something is posted on the web related to your keywords. This is a great way to “spy” on the entire Internet and get great ideas for content to create.

8. Buzz Sumo – This is an expensive tool, but the free version will still provide you with some great information. I like Buzz Sumo because they show you the “engagement” the content you search for gets. Basically with what you find here you’re guaranteed to hit on HOT topics.

9. Ubersuggest – Is pretty similar to Buzz Sumo, but it’s FREE. Simply enter in your keyword. It will give you keyword results, but if you head over to the Content Ideas tab you’ll see a list of content and the engagement that content gets. This is a gold mine! https://neilpatel.com/ubersuggest

10. Answer The Public – This is a cool little tool that allows you to input a keyword and get all the questions related to that keyword that people are searching for. Answering questions is the best kind of content you can create, so this is one of those tools you don’t want to forget about! https://answerthepublic.com

11. Ask Your Tribe – Even if you’re just getting started you should have at least a few people in your “tribe”. These are your Facebook friends, your Instagram followers, your YouTube subscribers, your email list, etc. Ask them what they want! This is hands down the best place to get ideas for content that your tribe actually WANTS.

Okay so there are 11 different resources that you can use. The truth of the matter is that most of these could give you a never ending supply of ideas for content, so pick ONE, get started with it. When you get 10-20 ideas, get to creating content. When you don’t have any more ideas on your list, go back to that source for more ideas or pick a different source.

Whatever you do though make sure you’re creating content that your tribe actually WANTS and that you’re putting in the work and creating great content that they’re going to LOVE.

I wish you much success on your content marketing journey!

Liz

Note: If you’re new to content marketing I highly recommend that you grab a spot in the Content Marketing Kickstart Workshop. Getting content ideas is just one of the main components of doing content marketing correctly, and with this workshop you’ll learn ALL of the components you need to make content marketing work for you, and get a ton of traffic from your efforts. You can grab your seat at https://learningim.com/content-marketing-kickstart-workshop