Social Media Marketing – DFYSocialMarketingContent.com Blog

What Content Type Works For Which Social Media Networks?

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I’ve seen it over and over again… Online business owners posting the same content to every social media network they’re on.

That’s not the way it works!

Here’s why…

1. If people follow you on multiple channels and they’re hit with the same images and captions, the same videos, the same text they’re going to become blind to you. They will stop seeing you because they’re brain is thinking oh I already saw this, and after a while they will just become blind to you.

This has happened with me so many times. Even when those people are my friends. I see the same post across all the networks and I brain just ignores them because I see the same thing over and over.

2. And this is the bigger issue… Certain kinds of content works for some social media networks and not others.

For example… I get a ton of engagement posting funny meme’s on Facebook profile. I get nothing but “crickets” when I post funny meme’s on LinkedIn. They just don’t work for that social media network.

Each network has it’s own audience, and each has different wants for the type of content they want to consume.

If you’re not getting results from your social media posts, you just might be posting the wrong type of content for THAT social media network.

Hot Tip: You need to have a content strategy for each social network you’re on.

Below I have listed the types of content that works best for the top 6 social media networks that I use. This is all based on what I do in your business, so I recommend you use it to get ideas for YOUR business. 😉

Facebook Content:

What To Post:

Videos (How To, Entertaining)
Lives (Updates, Live Teaching, Behind The Scenes)
Motivational Quotes
Blog Posts
Memes

Notes:

I have found that Facebook lives and videos (upload videos right to Facebook and don’t just post a link to the video on YouTube if you’ve also put it on YouTube) do really well for my page. So do blog posts I publish (I create a simple graphic and direct people to my blog post), and motivational memes/quotes.

The occasional funny meme about my industry also gets good engagement. Use this sparingly if you’re in a professional industry.

You can see my Facebook Page at https://www.facebook.com/IMWithLizTomey

Note: I’ve done a full blog post with more details on what kind of content you can post on Facebook. Click here for more ideas.

Resources: Here are more great resources to help you with your Facebook Marketing…

The Facebook Traffic Takeover Workshop

How To Setup Your Facebook Profile

The Truth About Facebook Business Pages, But You Still NEED One!

How To Setup A Facebook Page For Your Online Business

Instagram Content:

What To Post:

Pictures
Videos
Quotes

Notes:

I call Instagram the “pretty social network” because it’s all about looks over there. No not YOUR looks (though it does help to be good looking if you’re posting pictures of yourself 😉 ), but the looks of the images you post there. Your images and videos MUST stand out and look great to catch the attention of your audience.

If you’re using Instagram Stories I recommend using them to talk about your latest blog post, a product you have (talk about one benefit of your product per story), a launch that you have, etc. Basically anything related to your online business. Create a story about it! There are so many great things you can do with Instagram Stories.

And let’s not forget about IGTV! Generally I only post how to videos to IGTV for my business. It would take an entire post to go over an IGTV strategy with you though. Coming soon… 😉

Resources: Here are more great resources to help you with your Instagram Marketing…

The Instagram Traffic Takeover Workshop

How To Setup Your Instagram Profile

LinkedIn:

What To Post:

Company News
Company Culture
Achievements
Professional Content (Specific To Your Industry)

Notes:

LinkedIn is specifically for networking with professionals in your industry. It’s A LOT like Facebook, but specifically for professionals. Think industry specific content, job listings, and career information.

I post content about my product launches on LinkedIn to get affiliates to promote my products, I do instructional videos regarding my industry, I share motivational quotes, and do behind the scenes videos about what’s going on in my business and the industry.

Resources: Here are more great resources to help you with your LinkedIn Marketing…

LinkedIn Traffic Takeover Workshop

Pinterest:

What To Post:

Infographics
Tutorials
Blog Posts

Notes:

Pinterest is completely differnet from any other social network out there. It’s basically a visual search engine with some social functions built into it. I use it to “Pin” my blog posts mainly, but I also use it for motivational Pins (Here’s a good example of that https://www.pinterest.com/pin/842876886496112427) and I Pin all of my YouTube videos there too. I’m also going to be using it to Pin emails I send to my list in the near future.

If you can find your niche on Pinterest you should be Pinning everything you can there.

Resources: Here are more great resources to help you with your Pinterest Marketing…

The Pinterest Traffic Takeover Workshop

How To Setup Your Pinterest Profile

Exactly How Does Pinterest Work To Get Traffic?

My 5 Step System For Pre-Pinning On Pinterest!

9 Fast Content Ideas You Can Use To Create Pins On Pinterest

34 Ideas You Can Steal To Create Pins For Pinterest

Why In The World Would I Use Pinterest In My Marketing?

Twitter:

What To Post:

News
Short Updates About Your Business
Blog Posts
Gifs (Create Your Own)
Photos

Notes:

I’ll admit it. I’m HORRIBLE with Twitter and I get little traffic from it. I still get SOME, but I use Twitter as my “dump”. Most of the time I have things automatically posted to my Twitter account. My Instagram posts automatically get posted there. Every time I post a video on YouTube it’s automatically Tweet’ed. My Facebook profile and page posts are automatically posted. My Pinterest Pins are automatically posted.

Yep! I’m using it as a “dump” to see everything I do across all social media networks.

However I suggest you use it a bit more strategic. Make it your “news center”. A place where your audience can get quick updates about your business.

What are you working on today? Tweet it out!

Have a new blog post? Tweet it out!

Having a launch? Tweet about all your pre-launch and launch content and happenings.

Did you send an email out to your list? Tweet about it!

Resources: Here are more great resources to help you with your Twitter Marketing…

The Twitter Traffic Takeover Workshop

How To Setup Your Twitter Profile

YouTube:

What To Post:

Videos (Duh!)

Notes:

Well it’s no secret that the only type of content you can post to YouTube is videos. But there are a ton of different videos you can post to your YouTube account. Right now I’m only posting informational videos about things I do in my business, but in the future I will be posting “video emails” (basically me reading the emails I send to my list), “commercials” for my blog posts, and interviews.

Resources: Here are more great resources to help you with your YouTube Marketing…

The YouTube Traffic Takeover Workshop

How To Setup Your YouTube Channel

Now, let’s pull all of this information together…

Here’s a little bonus… Here’s how I promoted something across all my social media channels…

Recently I did was posting a bunch of killer content in my Team Tomey Inner Circle Coaching Club and I’m always working to get more members in there, so here’s what I did:

1. I sent out a Tweet with a cool image attached to it talking about the content and that people should join us and gave the link to join.

2. I posted a tip to my Facebook page about social media marketing and told people to join us to talk more about social media marketing. Again I used a cool looking image to grab attention.

3. I did a Facebook live on my profile showing the content I had been posting and invited people to join.

4. I did a video showing the content and uploaded it to Instagram as a story.

5. I posted a quote about success with social media marketing on Instagram and told people to click on the link in my bio to join my Facebook group.

6. I showed my social media stats in a graphic and directed people to join in on the social media marketing conversation in my group and posted it on LinkedIn.

7. I created a video giving one social media tip and then inviting people into my Facebook group. I posted this to YouTube. I also tweeted the video. 🙂

8. I created a motivational quote as a Pin and linked it to my Facebook group.

Now that my friends is a social media takeover. 🙂

Okay so let’s wrap this up…

As you can see you can promote the same thing across all social media networks as long as you do it a little bit different for each one. Change up your text, change up for the format, and always use different images. This will have people consuming your messages and getting the results you want. There’s no use in using a social media network if you’re not going to use it correctly. You’ll never get results, so that’s just wasted effort. I highly recommend you take a few minutes and map out a strategy for each of the social media networks that you use.

Another extra little bonus: Are you having trouble coming up with content and/or ideas for content? These two resources will help you!

Where The Hell Do I Find Stuff To Post On Social Media?

What Do I Post On Social Media?

I hope this little tutorial has helped you. If you have any comments or questions please leave them below.

How To Setup A Facebook Page For Your Online Business

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Facebook pages have taken a big hit when it comes to using them to get traffic. No matter if you have 100 likes or 100,000 getting your posts in front of people has become a real issue.

The biggest reason is because Facebook wants you to PAY for your people to see your posts you make on your page. While that doesn’t seem fair because we all work hard for those likes it doesn’t mean the party is over. You can still use that Facebook page and you still SHOULD be using it.

Even if you don’t want to “pay to play” right now you might want to in the future and having your Facebook page setup strategically and with good content on can give you a huge advantage when using paid advertising and/or getting more engagement if you’re just trying to get your “fans” to see your posts.

Here’s a complete step-by-step tutorial on creating your Facebook page… Strategically!

Step 1: First head over to the page creation page on Facebook at https://www.facebook.com/pages/creation

Select if you’ll be creating a page for a Business or Brand OR Community or Public Figure.

Step 2: Add Your Profile Picture

When it comes to your profile a picture I don’t recommend your logo. Especially if you’re the face behind your brand. Pick a good picture of YOU. This really helps with the bonding with your audience. A logo “looks” nice, but putting a face to a brand/company goes WAY further with your people!

Step 3: Add Your Cover Photo

This is pretty important and needs to convey the number 1 thing your page will do for people. There are great tools out there like Snappa or Canva that you can use to create your cover photo, but I recommend using a professional. You’ll save a ton of time, and get something that actually looks GOOD. I can’t tell you how many times I get turned off from a page because their cover photo is ugly or doesn’t tell me exactly what I’m gaining by following the page. Make sure you photo cover makes people want to follow your page!

Step 4: Go Through ALL Of Your Settings!

This is going to take about an hour, but it’s worth the time. Go through ALL settings on your page. Check every single setting and make sure that you have everything setup correctly so that those who like your page can interact, share, etc with you. Don’t skip any setting. Read it and understand it and set it to what YOUR comfortable with.

Note: In the Facebook Traffic Takeover Workshop I go through each of these settings with you. You can attend that workshop at https://LearningIM.com/facebook-traffic-takeover-workshop

Step 5: Fill Out Your Pages About Section

Another VERY important part of your page is the About section. Fill EVERYTHING out especially the Story section. Those who read this will become very loyal fans if you have a good story to back up the mission of your page!

Step 6: Make Your First Post

At this point your page is ready to go, but I recommend doing one more thing. Create your first post and make it a post that explains what your page is about and/or where people can get on your list and/or buy from you.

I created my first post about the mission of my page and where they could get on my email list to get updates from me. Anyone who comes to my page will see this post and be able to get on my email list and start getting all of my emails. That’s the number one goal of my page. Get people to take action on YOUR number on goal for your page.

Okay so that wraps it all up.

My biggest pieces of advice here are fill out EVERYTHING, use great looking graphics, and make sure you have ONE goal for your page.

I wish you much success on your Facebook marketing journey!

Liz

9 Fast Content Ideas You Can Use To Create Pins On Pinterest

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The biggest issue people face when using Pinterest in their marketing is having content to create Pins for.

Of course you can Pin the same thing over and over again (as long as you create a new image for it, change up the description, etc.), but to really get traffic from Pinterest you need fresh new content on an on going basis.

But who has time for that?

You do. 🙂

When you create “fast content”!

By creating “fast content” you can fill your Pinterest profile with original Pins that link to your squeeze pages, sales pages, blog posts, etc.

Here are 9 quick Pin ideas.

1. Current Blog Posts – I’m starting this off with the obvious. Your own content. You can create a few new Pin images per piece of content you have and have a ton of new Pins for Pinterest.

For example… I currently have 13 blog posts here. I could create 2 Pin images for each blog post and have 26 Pins I could add to Pinterest this month. Now that’s what I call “fast content”.

Want to really save some time? Hire someone over at Fiverr to create the Pins for you. Send them the links to your blog posts, and tell them to create 2 Pins for each of them. Of course you’ll have to give them direction on design, but this will save you a ton of time.

2. Promotion Quotes – I call these “promotional quotes” because you simply take a quote you find related to your niche, and make a “promotional quote” out of it and you can link it to anything you want. You could even do this daily and have a 30 new Pins each month all linking to something of yours. This is great “fast content” idea to use to have at least ONE thing of YOURS you can Pin every day.

Here’s a great example https://www.pinterest.com/pin/628041110516488719

Notice I have a nice clean design, great quote, and then at the bottom a call to action to signup for my challenge. How many things can you do this with?

3. Infographics – Infographics are HOT on Pinterest and you should be creating your own to get traffic to your own stuff. Canva has a ton of templates you can use to create your own infographic or again HIRE someone to do it, so this becomes a “super fast content” tactic!

4. Q&A Posts – What questions do you get asked or are asked the most in your niche? Take one, answer it, create a post about it, and then post it to your blog. Create a Pin and Pin it on Pinterest. Quick and easy! You should be able to create this in just a few minutes. Just ONE question per post is all you need.

5. What Are You Doing? – It’s the weekend or just a normal weekday. What are you doing that’s related to your niche? This could basically be a couple of photos with a few sentences about each photo. Post it up to your blog, and Pin it! You’re done…

6. Got Tips? – Can you name 3 or 5 tips related to your niche? Make a blog post with those 3-5 tips. This again should only take you a few minutes. Spice your post up with a few images, and you’ve got yourself a fast piece of content!

7. Resources – What are the best resources related to your niche? List them out, write a sentence or two about them, and boom!, you have a piece of content that’s ready to post to your blog and Pin on Pinterest.

Have I said Pin on/to Pinterest enough yet? 🙂 I’m going to say it about two more times, so get ready. 🙂

8. Top Content – Take a look at your stats. Find the content that got the most traffic or shares or likes or comments or whatever. For example like your top 5. Write a few sentences about why you think each did well, and once again… BOOM! You have a piece of content. Now post it and… Make a Pin on Pinterest. 🙂

I’m only going to say it one more time. Here we go…

9. Mood boards – Mood boards are hot right now and it’s pretty easy to create one related to your niche. Not to mention it’s super fast to do it. Create your own mood board image and use it as a Pin on Pinterest and link it to something of yours that you want to get traffic to.

That’s 9… NINE… different things you can create FAST to have content TODAY so you can Pin it to Pinterest all month long.

Imagine if you sat down write now and used ALL of these examples and created 3 Pins to use to Pin to Pinterest.

Ooops… I lied. I said Pin on Pinterest AGAIN. Just a few more times, and then I promise I’m done. 🙂

If you had 3 Pins for a current blog post.

If you had 3 promotional quotes.

If you had 3 infographics.

If you had 3 Pins for your Q&A post.

If you had 3 Pins for your What Are You Doing? post.

If you had 3 Pins for your Tips post.

If you had 3 Pins for your Resources post.

If you had 3 Pins for your Top Content post.

If you had 3 mood board images.

That’s 27 Pins for Pinterest and you created it all in a matter of just a couple of hours. If you outsource the Pin creation and the other image creation you’ll save even more time.

Okay so there you have it. A quick and easy way to create “fast content” and have about a month of Pins you can Pin on Pinterest (last time I’ll say it)!

Pinterest is a great social media site to get a ton of traffic from. If you’d like to learn my strategy for using Pinterest to get a ton of traffic to my squeeze pages, sales page, blog posts, affiliate links, and anything else I want to get traffic to I highly recommend that you attend my Pinterest Traffic Takeover Workshop. You can grab your seat by clicking here. Use the coupon code: 50OFFPIN to save $50!

How To Setup Your YouTube Channel

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YouTube is a completely different type of social media site with completely different tactics to use to get traffic.

But it’s a HUGE one if you do it right!

The first thing you need to do is make sure that you get your YouTube channel setup correctly. This is basically what would be called a profile on other networks, but YouTube is video based so calling it a channel makes sense. I guess… Whatever! Google owns it and US so they can call it whatever they want. I kid! 🙂

The main goal of your YouTube Channel is to get people to subscribe to it. You need a good looking channel branded to YOU (or your brand) that makes people WANT to subscribe, and that’s what we’re going to be talking about in this post.

Side note: There are a few things and a few different goals depending on what you’re doing in YouTube. For example… I create videos and optimize them for search so I can get as many eyeballs on them as possible. Each video also has a call to action to come to a link or some thing I’m talking about in the video. Here we’re just talking about getting your channel setup. I’ll have many more posts on using YouTube to get traffic.

So what do you need to do to get your YouTube channel all setup?

Here are the steps…

Step 1: Create And Name Your Channel

Since I’m branding myself I created my channel using my name. You can use your name, company name, or brand name. Just make sure you’re using the same thing across all social media sites to stay consistent.

Step 2: Your YouTube Channel Icon

Because I’m using my name I used a picture of myself for my YouTube Channel icon. You can do this or use a graphic that represents your company or brand. Again… Just use what you’ve used on other social media sites.

Step 3: YouTube Channel Artwork

This is the big header at the top of your YouTube channel. I use the same one on Twitter, my Facebook fan page, and here on YouTube. I do this to stay consistent and recommend that you do the same thing.

This graphic should depict what you (or your brand) is all about. It needs to make viewers stop and investigate you so you can get them to subscribe to your channel.

Here’s what my YouTube channel looks like…

Step 4: Your About Section

Make sure you utilize this section to it’s fullest.

Explain what you (or your brand) does, and what benefits people will get by being a subscriber of your channel. Make sure you also have a call to action to tell people to subscribe to your channel.

You can access this by clicking on the Customize Channel button when you visit your channels home page.

Step 5: Channel Settings

Go through ALL the channel settings and get yourself familiar with everything.

When you click on the Customize Channel button in the top right hand corner you’ll see a “gear” icon. Click on it and it will take you to your settings.

A few things you’ll want to pay attention to…

a. Add your contact details
b. Add your link

As I said though… Make sure you go through ALL settings!

Step 6: Create A Channel Trailer

When new visitors hit your channel the first thing they’ll see is your channel trailer. You need to make sure you create one that tells people exactly what they’ll gain by watching your videos (benefits, benefits, benefits) and then have a call to action asking them to subscribe.

A simple “cell phone” video of you just talking into the camera will get the job done here. Plus by seeing you people will start creating that bond with you that you need to keep them coming back to watch your videos. Make sure you have a call to action to get people to subscribe in this video too.

This should be a short 2-3 minute video. People have the attention span of gnats and you want to get them clicking that subscribe button quickly!

Step 7: Add Your Videos

Now it’s time to add your videos. And that’s going to take A LOT more tutorials to teach you to do, so hold that thought!

Creating your YouTube Channel takes some time and planning, but don’t let that stop you. There is so much traffic to be gotten from YouTube and you’re really missing out if you don’t work this social media site.

If you complete the steps above you’ll have a great foundation to get started with. Now it’s all about creating videos, uploading them, and optimizing them to get as many people seeing them as possible.

We’re going to be talking about YouTube a lot here, so stay tuned for some great tactics!

Comments or questions about what I’ve shared here? Did I miss anything? Do you have tips for this topic?

Then leave them in the comments below!

Talk soon!

Liz

How To Setup Your Twitter Profile

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Twitter is one of my favorite places to see “bit sized” pieces of content, quick updates, photos, and sometimes even some good “twitter fights”. 🙂

It’s also one of the easiest social media sites to get followers AND traffic.

If you’re looking to get started getting traffic from Twitter make sure that you’ve got your profile “optimized” so that you can attract the right followers and get TARGETED traffic.

Lots of followers is great, but if they aren’t interested in your content then you’ll never see any traffic from Twitter.

So here’s what you need to do…

Step 1: Your Username

In all the tutorials I’ve done about creating your social media profiles the username part has been about the same. 🙂

You need to make sure that you’re using the same name across all social media sites. Be it your name or business name. Just use the same one across all networks.

For example… I use liztomey on all of mine because I brand myself.

Step 2: Your Profile Picture

Same thing with your profile picture. Make sure you’re using the same one across all social media profiles. This either needs to be a picture of you or your logo or something that represents your business.

Just stay consistent!

Step 3: Your Bio

Just like the other social media networks, Twitter also has a bio section you need to fill out. Make sure you tell people exactly what you’re about (what’s your benefit) and then have a call to action for them to follow you!

Twitter also allows you to use emojis in your bio, and I recommend you do that. They catch people’s eye!

Step 4: Your Header Graphic

Your header graphic is something else you need to stay consistent with. I use the same header graphic on my Facebook business page, YouTube, and Twitter. Instagram and Pinterest don’t have header graphics or I’d use it on those also.

Here’s my Twitter profile…

Step 5: Follower The Leaders In Your Niche

Once you have the basics done you need to start following people in your niche.

Why?

Well for starters they may follow you back. 🙂

You can also see what they post and the interactions they get so you’ll know what to post. When we get into how to build your following on Twitter I’ll give you more tips for this, but for now follow as many people as you can who post things or interact with Tweets that are related to your niche.

Step 6: Create A Pinned Tweet

The last step here, and this is something a lot of people don’t talk about.

You need to create a “pinned tweet”. This is the tweet that will always be at the top of your Twitter profile. I recommend this be a link to something that explains what you do, why you do it, and how people will benefit from it.

I’ve gotten so much traffic from my pinned tweet, so I’m not sure why more people aren’t doing this OR talking about it.

Create a stellar pinned tweet to get people to know you!

Once you have this all done, you’ll be ready to start using Twitter to get traffic…

Go get Twitter’ing. 🙂

Comments or questions about what I’ve shared here? Did I miss anything? Do you have tips for this topic?

Then leave them in the comments below!

Talk soon!

Liz

How To Setup Your Pinterest Profile

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Ah… Pinterest! How I love thee! Let me count the ways…

1 hour gone…

2 hours gone…

3 hours gone…

I am so addicted to this site and so are many others.

Since I’m completely OCD this site is like therapy to me. I can look at so many things I’m interested in and “pin” them into “boards” I create and everything is nice and organized.

This is equal to when you have water in your ear and you use a Q-Tip to get in there and get all the water out. Know how that feels?

Well… That’s what Pinterest is to me. 🙂

Now on the marketing side of things (which is really what matters here) is that you can get a lot of traffic from Pinterest. I’ve just started on the marketing side of things with Pinterest, and I’m super excited about my results.

If you’d like to start getting traffic from Pinterest then make sure you get your profile setup correctly.

Here’s how to do that…

Step 1: Your Username

Just like I’ve advised you on all other social networks. Make sure the username you pick is the same across all networks. So make sure you choose a username that is either your name OR your business name. Just keep consistent across all social media sites.

Step 2: Your Profile Picture

Again use a picture that is of you or your brand, and make sure you’re using the same one across all networks. You can “jazz up” the profile picture you use on Pinterest (because it’s a place for the creative), but make sure it has the same look as your other social media profiles.

Step 3: Your About Section

Pinterest has an about section where you should talk about what you share with a call to action for others to follow you. That call to action is so powerful, so use it!

I also throw a link (although not clickable) to my website in this section.

You’ve only got 160 characters, so use them wisely!

Step 4: Create 5-10 Topic Specific Boards

Now let the fun begin! Make a list of 5-10 topics related to your business and create a board for each topic. I ONLY use my Pinterest account (I have another one for personal use) for things that are related to my business. I suggest you do the same thing!

Since my business is related to Internet marketing and creating an online business all of my boards are about this.

I have some health related stuff on there too, but that’s because I think your health is vital to being and doing your best so I include that stuff too.

Step 5: Go Pin Crazy

Once you’ve created your topic specific boards go out and start pinning 10-20 pins to each board. You want your account to have some content!

Now don’t just pin anything. Pin things that can actually help/entertain people who visit your profile. Don’t fill your Pinterest account with crap. Only the best makes it here.

And of course you should be pinning ALL of your content here. Content from your blog and even your YouTube videos!

Step 6: Follow 5-10 People In Your Niche

As your pinning take note of people who have lots of pins related to the topics related to your business. Follow those people!

Why?

You’ll always have things to pin AND they may pin your pins exposing you to THEIR followers.

Mainly though you want to do this because Pinterest IS a social mediate network and you NEED to get social over there. 🙂

Hot Tip: Install the Pin It button on your browser. As your researching or “surfing the web” as us “oldies” say you can pin things you find on the fly. I use this button SO much!

Okay at this point you should have a great Pinterest profile ready for you to start using it to get traffic!

Comments or questions about what I’ve shared here? Did I miss anything? Do you have tips for this topic?

Then leave them in the comments below!

Talk soon!

Liz

How To Setup Your Instagram Profile

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Instagram is HOT! HOT! HOT! right now and getting hotter every day. More and more people are using this social media site, and it’s not just for the “kids” anymore.

To get started thought you need to make sure your profile is setup correctly!

It wont take you very long, but make sure you take your time and put some thought into it.

Here’s what you need to do…

Step 1: Your Profile Image

Your profile image should either be a picture of you or your brand’s logo. Make it something you’re known for or by.

I brand myself in my main business so I just use a picture of myself. It’s the same picture I use on my other social media sites. I highly recommend you keep consistent across all social media sites with your profile images.

Step 2: Your Bio

You’ve got 150 characters to basically talk people into following you, so put some thought into this. I’m an entrepreneur who creates online businesses to make money from and I teach others how to do it too. So here’s why my profile says…

Notice the call to action to follow me!

Step 3: Use Clickable hastags

There’s not a whole lot of room in your bio, but you need to make sure you include at least ONE hashtag that has A LOT of posts using it. Just use the search feature and input keywords related to your business to find the best hashtag to use.

Step 4: Bio Link

Your bio link can either be a link to your site or you can do what I do. Use a Lnk.bio link. This allows you to input a link that takes people to a page where you have a list of clickable links.

Why do this?

Well if you’re like me you talk about different things on social media so I’m not always sending people to my main site. Maybe it’s a blog post, or a sales page. So I use the Lik.bio link and on my images I always have a call to action that says “Click the link in my bio”.

People visit my bio, see the link, click on it, and can choose the thing that caught their interest.

And more importantly other THINGS that they might be interested in.

This is a cool little feature, and I’m seeing some serious traffic to my sites from Instagram since I started using it.

If you have multiple things you talk about on Instagram and are sending people to different links I highly recommend this. You can get a free basic account. That’s what I’m currently using. 🙂

Yes… This post is short, but there’s not a lot you need to do when setting up your Instagram account.

So, take 20 minutes… If you already have an account make sure you’ve “optimized” it like I’ve shown you to do here. If you don’t have an Instagram account, get signed up, and use what I just taught you to get your profile all setup.

Comments or questions about what I’ve shared here? Did I miss anything? Do you have tips for this topic?

Then leave them in the comments below!

Talk soon!

Liz

How To Setup Your Facebook Profile

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Facebook is one of my favorite social media sites to use to get traffic. And… There are many different ways to use it to get traffic.

You can…

Use their paid advertising
Use Facebook groups
Use your Facebook business page

… and there are many tactics that go with each of these.

But you can also use your main Facebook profile!

You probably already have one of these and if it’s stacked with your personal friends and family you may not want to use it in your social media marketing, but if you’re okay with using your main Facebook profile page in your social media marketing then you need to make sure you have it setup correctly.

As of right now I have 4,999 friends on Facebook. I never have the 5,000 friend limit because I want people to be able to send me friend requests. As I lose Facebook friends (and it does happen) I just add new ones from all the requests that I get.

I’m selective of who I add because I only want Facebook friends that are interested in my niche. I’ve also “optimized” my profile so that I can get traffic from the things I post on Facebook to my site.

I want to walk you through what I’ve done and what you should do too…

Step 1: Your Profile Picture

Make sure you have a clear profile picture of you. Don’t have some cartoon, or meme, or anything like that. Show your gorgeous face. YES! You do have a gorgeous face. Always know that your mom and I will always think you’re gorgeous. 🙂

I change mine up often, but you don’t have to.

Step 2: Your Cover Photo

This is something else I change up often, but you want it to drive traffic to your site. My main site is LizTomey.com (even though I’m currently working on driving all traffic to DFYSocialMediaContent.com) so that’s where my cover photo sends people.

Step 3: Your Intro

This is a really important spot on mobile. It’s right under your picture. I HIGHLY recommend you mention your website in this spot. Just a VERY short BENEFIT and then a link to your website. This isn’t “clickable”, but it’s important to list your site there. Below you’ll see where it is on mobile and where it’s at on a desktop.

Step 4: Your Profile Information

FULLY fill out everything on your profile. If you don’t want people to know about you, then you probably shouldn’t be on social media. 🙂 Fill out as much information as your comfortable with here, but DO fill out as much as you can.

Make sure you list links to other social media sites (if you’re on them) and your web site URL!

This shows up on desktops when people are viewing your profile.

Step 5: Your Featured Images

Your profile shows your featured images on both desktop and mobile so create images about your business and make sure they have your web site on them!

Step 6: Your Privacy Settings

This can be a touchy subject, but I for one want everyone to be able to see what I post on Facebook because I’m using it to get all the traffic I can.

I have my privacy settings like this…

I also have my timeline and tagging settings setup like this…

Those are pretty important, so pay attention to what I did there.

If you’ve done all of that then congratulations. You’re ready to start using your Facebook profile to start getting traffic!

Comments or questions about what I’ve shared here? Did I miss anything? Do you have tips for this topic?

Then leave them in the comments below!

Talk soon!

Liz