Category: Content Creation

What Content Type Works For Which Social Media Networks?

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I’ve seen it over and over again… Online business owners posting the same content to every social media network they’re on.

That’s not the way it works!

Here’s why…

1. If people follow you on multiple channels and they’re hit with the same images and captions, the same videos, the same text they’re going to become blind to you. They will stop seeing you because they’re brain is thinking oh I already saw this, and after a while they will just become blind to you.

This has happened with me so many times. Even when those people are my friends. I see the same post across all the networks and I brain just ignores them because I see the same thing over and over.

2. And this is the bigger issue… Certain kinds of content works for some social media networks and not others.

For example… I get a ton of engagement posting funny meme’s on Facebook profile. I get nothing but “crickets” when I post funny meme’s on LinkedIn. They just don’t work for that social media network.

Each network has it’s own audience, and each has different wants for the type of content they want to consume.

If you’re not getting results from your social media posts, you just might be posting the wrong type of content for THAT social media network.

Hot Tip: You need to have a content strategy for each social network you’re on.

Below I have listed the types of content that works best for the top 6 social media networks that I use. This is all based on what I do in your business, so I recommend you use it to get ideas for YOUR business. 😉

 

Facebook Content:

What To Post:

Videos (How To, Entertaining)
Lives (Updates, Live Teaching, Behind The Scenes)
Motivational Quotes
Blog Posts
Memes

Notes:

I have found that Facebook lives and videos (upload videos right to Facebook and don’t just post a link to the video on YouTube if you’ve also put it on YouTube) do really well for my page. So do blog posts I publish (I create a simple graphic and direct people to my blog post), and motivational memes/quotes.

The occasional funny meme about my industry also gets good engagement. Use this sparingly if you’re in a professional industry.

You can see my Facebook Page at https://www.facebook.com/IMWithLizTomey

Note: I’ve done a full blog post with more details on what kind of content you can post on Facebook. Click here for more ideas.

Resources: Here are more great resources to help you with your Facebook Marketing…

The Facebook Traffic Takeover Workshop

How To Setup Your Facebook Profile

The Truth About Facebook Business Pages, But You Still NEED One!

How To Setup A Facebook Page For Your Online Business

 

Instagram Content:

What To Post:

Pictures
Videos
Quotes

Notes:

I call Instagram the “pretty social network” because it’s all about looks over there. No not YOUR looks (though it does help to be good looking if you’re posting pictures of yourself 😉 ), but the looks of the images you post there. Your images and videos MUST stand out and look great to catch the attention of your audience.

If you’re using Instagram Stories I recommend using them to talk about your latest blog post, a product you have (talk about one benefit of your product per story), a launch that you have, etc. Basically anything related to your online business. Create a story about it! There are so many great things you can do with Instagram Stories.

And let’s not forget about IGTV! Generally I only post how to videos to IGTV for my business. It would take an entire post to go over an IGTV strategy with you though. Coming soon… 😉

Resources: Here are more great resources to help you with your Instagram Marketing…

The Instagram Traffic Takeover Workshop

How To Setup Your Instagram Profile

 

LinkedIn:

What To Post:

Company News
Company Culture
Achievements
Professional Content (Specific To Your Industry)

Notes:

LinkedIn is specifically for networking with professionals in your industry. It’s A LOT like Facebook, but specifically for professionals. Think industry specific content, job listings, and career information.

I post content about my product launches on LinkedIn to get affiliates to promote my products, I do instructional videos regarding my industry, I share motivational quotes, and do behind the scenes videos about what’s going on in my business and the industry.

Resources: Here are more great resources to help you with your LinkedIn Marketing…

LinkedIn Traffic Takeover Workshop

 

Pinterest:

What To Post:

Infographics
Tutorials
Blog Posts

Notes:

Pinterest is completely differnet from any other social network out there. It’s basically a visual search engine with some social functions built into it. I use it to “Pin” my blog posts mainly, but I also use it for motivational Pins (Here’s a good example of that https://www.pinterest.com/pin/842876886496112427) and I Pin all of my YouTube videos there too. I’m also going to be using it to Pin emails I send to my list in the near future.

If you can find your niche on Pinterest you should be Pinning everything you can there.

Resources: Here are more great resources to help you with your Pinterest Marketing…

The Pinterest Traffic Takeover Workshop

How To Setup Your Pinterest Profile

Exactly How Does Pinterest Work To Get Traffic?

My 5 Step System For Pre-Pinning On Pinterest!

9 Fast Content Ideas You Can Use To Create Pins On Pinterest

34 Ideas You Can Steal To Create Pins For Pinterest

Why In The World Would I Use Pinterest In My Marketing?

 

Twitter:

What To Post:

News
Short Updates About Your Business
Blog Posts
Gifs (Create Your Own)
Photos

Notes:

I’ll admit it. I’m HORRIBLE with Twitter and I get little traffic from it. I still get SOME, but I use Twitter as my “dump”. Most of the time I have things automatically posted to my Twitter account. My Instagram posts automatically get posted there. Every time I post a video on YouTube it’s automatically Tweet’ed. My Facebook profile and page posts are automatically posted. My Pinterest Pins are automatically posted.

Yep! I’m using it as a “dump” to see everything I do across all social media networks.

However I suggest you use it a bit more strategic. Make it your “news center”. A place where your audience can get quick updates about your business.

What are you working on today? Tweet it out!

Have a new blog post? Tweet it out!

Having a launch? Tweet about all your pre-launch and launch content and happenings.

Did you send an email out to your list? Tweet about it!

Resources: Here are more great resources to help you with your Twitter Marketing…

The Twitter Traffic Takeover Workshop

How To Setup Your Twitter Profile

 

YouTube:

What To Post:

Videos (Duh!)

Notes:

Well it’s no secret that the only type of content you can post to YouTube is videos. But there are a ton of different videos you can post to your YouTube account. Right now I’m only posting informational videos about things I do in my business, but in the future I will be posting “video emails” (basically me reading the emails I send to my list), “commercials” for my blog posts, and interviews.

Resources: Here are more great resources to help you with your YouTube Marketing…

The YouTube Traffic Takeover Workshop

How To Setup Your YouTube Channel

 

Now, let’s pull all of this information together…

Here’s a little bonus… Here’s how I promoted something across all my social media channels…

Recently I did was posting a bunch of killer content in my Team Tomey Inner Circle Coaching Club and I’m always working to get more members in there, so here’s what I did:

1. I sent out a Tweet with a cool image attached to it talking about the content and that people should join us and gave the link to join.

2. I posted a tip to my Facebook page about social media marketing and told people to join us to talk more about social media marketing. Again I used a cool looking image to grab attention.

3. I did a Facebook live on my profile showing the content I had been posting and invited people to join.

4. I did a video showing the content and uploaded it to Instagram as a story.

5. I posted a quote about success with social media marketing on Instagram and told people to click on the link in my bio to join my Facebook group.

6. I showed my social media stats in a graphic and directed people to join in on the social media marketing conversation in my group and posted it on LinkedIn.

7. I created a video giving one social media tip and then inviting people into my Facebook group. I posted this to YouTube. I also tweeted the video. 🙂

8. I created a motivational quote as a Pin and linked it to my Facebook group.

Now that my friends is a social media takeover. 🙂

 

Okay so let’s wrap this up…

As you can see you can promote the same thing across all social media networks as long as you do it a little bit different for each one. Change up your text, change up for the format, and always use different images. This will have people consuming your messages and getting the results you want. There’s no use in using a social media network if you’re not going to use it correctly. You’ll never get results, so that’s just wasted effort. I highly recommend you take a few minutes and map out a strategy for each of the social media networks that you use.

Another extra little bonus: Are you having trouble coming up with content and/or ideas for content? These two resources will help you!

Where The Hell Do I Find Stuff To Post On Social Media?

What Do I Post On Social Media?

I hope this little tutorial has helped you. If you have any comments or questions please leave them below.

 

What Content To Post To Facebook

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When it comes to posting content to Facebook, there are a lot of variable we need to look at.

Are you posting to your profile?

Are you posting to a page?

Are you posting to your group?

Are you posting to a group you belong to?

Are you posting a story?

Then you’ve also got to look at what your goals are with your post?

Are you posting for engagement?

Are you doing it to get people OFF of your page and on to something you’re promoting (affiliate link, your website, your opportunity, your squeeze page, etc)?

Are you posting to get something to go viral?

See… I told you there are a lot of variables here that you need to be thinking about, but in general the following are things that can be used for many kinds of places you post on Facebook and you can tweak them to fit your goals.

Let’s get started…

1. Interactive Content – This is hands down the best kind of content to post on Facebook. Contests and quizzes are two types of content that I automatically think of, but there are a lot of types of interactive content you can come up with. See what others in your niche are doing to get ideas.

2. Blog Posts – Did you just create an awesome blog post? Then make sure you share it on Facebook in as many places as you can. When I do a blog post I always post it to all of my groups, the Page that fits the niche of the post, and on my public profile. I have a few groups that I belong to that I am not the admin for and they allow me to post my REALLY good stuff in their groups.

3. Tips – Have tips about your niche? Turn those into graphical images (make sure to include your branding) and post them. You could sit down right now and create 10 of these and have content for the next 10 days. Do 30 at a time and you have a month’s worth of content. 🙂

4. Quotes – Are there quotes about your niche? Do a Google search for quotes your niche (of course you would replace your niche with the words for your actual niche), grab those quotes, turn them into graphic images (making sure to give credit to who said it and adding your branding) and post them. Just like with the “tips idea” from above if you found several quotes you could create a batch of graphics and have them ready to post.

Hot Tip: If you create several “tips” and “quotes” posts all at once you could have some great content built up to post to your Facebook page, your profile, your groups, and groups that you belong to (make sure and get the owners permission)

5. Updates – What are you currently doing in life? What are you currently doing in your business? Post this information on Facebook along with photos showing what you’re doing.

6. Polls – People LOVE to give their opinion on Facebook. Create polls for them to vote on things related to your niche.

7. Holidays – Most of us celebrate holidays. Different parts of the world celebrate different holidays. When you see an interesting holiday post about it even if you don’t celebrate it. Try to tie it in with your niche.

8. Your Freebies – Do you have freebies that you offer? Reports, checklists, cheatsheets, videos, etc? Post them on Facebook and do it often. I’m not talking about posting the same thing every day, but posting the same free offer every few weeks WILL get you traffic to it. POST THOSE FREEBIES OFTEN!

9. Common Ground Posts – Part of bonding with your people (which is important for engagement) is finding common ground with your people. Many of your people will have pets, kids, etc. Those are great to post about to get engagement and get people knowing you on a personal level.

 

The Truth About Facebook Business Pages, But You Still NEED One!

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Unless you’ve been hiding under a rock you know that engagement on your Facebook page has plummeted!

Gone are the days when you could just post to your page and all the people who have liked it would see your posts.

Facebook doesn’t care that people have liked your page, turned on Notifications, or any of that stuff you worked hard for. They’re simply NOT giving you the visibility to your people.

It’s their game and their rules, so you either play by them or find another way to get traffic.

For me… It’s totally worth it to do the extra stuff to actually get my posts seen and that comes down to using “engagement tactics”.

These are things you do to get the people who see your posts to react, comment, and/or share your content.

Those are big indicators to Facebook that people DO want to see your stuff and will give you MORE visibility.

If you want serious visibility to your people you’re going to have to use their paid advertising platform though.

If you STILL want to use your Facebook page for traffic, but you DO NOT want to use their paid advertising platform then you can use these engagement tactics to boost your organic reach for your Facebook page.

Tactic #1: DO NOT use automation. There are all kinds of software and WordPress plugins that will take every post you make to your blog and post them to your Facebook page. This will KILL your engagement. Take a few seconds, write a short blurb about your blog post, have a call to action that makes people want to click and read, and post the link to your blog post. YES! It does take a bit more work, but it’s worth it.

Would you rather put NO effort in and get NO results or would you rather put a LITTLE effort in and see some results?

Tactic #2: Don’t just post your blog posts. You need to be posting other kinds of content too. Memes, quotes, videos, pictures, and all the stuff you would normally post on your regular profile post on your page too. Just make sure they are related to your niche or the personality you bring to your page.

Tactic #3: Make posts that tell people to turn on notifications for your page. Now as I said above. Facebook isn’t giving you total visibility to everyone who does this, but the more people who do the more visibility you will get which will give you more engagement which will give you even more visibility.

Whew! That was a mouth full.

Something I have done is every 6 weeks or so I will make a post about turning on notifications.

Here’s an example of that:

Tactic #4: In Tactic 2 above I told you about posting different kinds of content. One of the best kinds of content that Facebook and it’s users love is VIDEO! Any kind of video that you do, be it screen capture or talking head videos or whatever make great Facebook content that will get even more engagement.

Tactic #5: Facebook Lives! Of course Facebook is going to give more engagement if you use something of THEIRS. 🙂 Pick a topic related to your niche, make 3 bullet points about the topic, and talk about each point for 1-2 minutes. That’s all you’ve got to do. Short little Facebook lives a few times a week make great content that Facebook will give you more visibility for!

Tactic #6: Be consistent. The optimal amount of times to post on your Facebook page has been proven to be 1-3 times a day. Pick 1, 2, or 3 times, and do it DAILY! The more consistent you are the more visible you will be on Facebook.

Tactic #7: Tell them what to do. It seems a little SPAMMY when every post you make says to like and share it, but telling your people to like, comment, and or share here and there is ok. Just don’t do it all the time.

Tactic #8: If you have a Facebook page related to your business or your niche chances are you have people who are your actual Facebook friends who will be interested in your page. Make a post about your page or share something from your page to your profile!

Tactic #9: Get your people talking! The best way to get people talking on your page is to ask questions. Ask them questions related to problems your business solves or problems they may have related to your niche.

Here’s an example of this:

Tactic #10: Run a contest! With so many apps and software out there it’s super easy to run a content on your Facebook page and this can give a HUGE boost to your engagement. Just do a search on Google and see what tool would be best for you or if you even need a tool at all.

I’ve done contests without tools by just picking someone at random to win the prize. Just tell people they have to take a certain action (like, comment, and/or share your post) and they have a chance to win your prize.

Important note here… Make sure whatever you’re giving away in your contest is something your people actually want REALLY bad!

Tactic #11: If you’re like me you do all kinds of things in your business. You’re emailing, your making content, etc. Keep track of what you do through the week and then take 5-6 of the best things and create a weekly round-up post. You should do this every week. People LOVE these because you can condense everything down into one quick bit for them.

Tactic #12: Interact with other pages as YOUR page. There’s a cool function that Facebook has where you can post and like as your page on other people’s pages. Use this function to get more people coming to your page and liking it.

Okay so there’s 12 different tactics that you can use. I recommend you print this post out, circle the tactics that you want to use, and start using them as often as you can.

We’re in an uphill battle with getting people to see our content on our pages, but if you put in some effort you can still get people engaging with your content and bringing them OFF Facebook to YOUR business!

Want to learn even more ways to use Facebook to get traffic? I’ve just created a workshop called The Facebook Traffic Takeover Workshop. Join me for 5 days online as I show you how to use your Facebook profile, your business page, Facebook lives, Facebook groups, and more to get a ton of traffic to anything I want 24/7! Join at https://learningim.com/facebook-traffic-takeover-workshop

Have comments or questions about this post? Have tips you’d like for me to include here? Just post them in the comments below!

My 5 Step System For Pre-Pinning On Pinterest!

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So you’ve created an amazing piece of content on your blog and you’re ready to Pin that bad boy so you can get all that traffic from Pinterest, right?

Well there’s some things you need to do before you get all Pin happy with your latest creation.

I’ve created this little checklist to help you know what to do BEFORE you make that Pin so you can ensure you get all the traffic you can for your Pinterest marketing efforts.

Here is everything laid out for you step-by-step:

Step 1: Before you begin Pinning of course you need to make sure that your Pinterest profile is optimized and setup correctly. This includes making sure you have your boards named with your keywords and you have relevant Pins on those boards. They can be your Pins or you can Pin other people’s content. Just make sure they are full of really good content that is related to the keyword of your board. This is a big indicator to Pinterest that this is information people want when they are searching for the related keyword.

This is absolutely vital! If you’re not ready to use Pinterest all of your efforts from here on out are for nothing. You just wont get the traffic you need.

Side Note: Need help with your Pinterest marketing? Click here to attend my Pinterest Traffic Takeover Workshop! Use the coupon code: 50OFFPIN to save $50!

 

Step 2: Creating an image for your Pin is a necessity if you’re going to be Pinning your content to Pinterest. Make sure you do your research on creating Pin images that look GREAT, and how to create ones that actually get people to CLICK.

No clicks = No Traffic = 🙁

Hot Tip: Make sure you have a call to action on every Pin you create. It will send your CTR (click through rate) through the roof!

Hot Tip: Make sure you have a call to action on every Pin you create. It will send your CTR (click through rate) through the roof!Click To Tweet

When you’re creating your images also make sure that you have 2-3 different designs to get you started.

Why?

Because you can Pin your content multiple times. Just have a new image for each time you Pin it. I should have probably put Hot Tip: before that little bit of information because it’s truly a hot tip and how you can get your content all over Pinterest.

Step 3: Hashtags are back on Pinterest, and you need to be using them. If you already have Pins over there don’t go back and add them as Pinterest doesn’t look at old Pins for new hashtags. The best way to gather your hashtags is to use the keyword research tool within the Pinterest advertising platform. You’ll need a business account for this, but you can find what people are actually searching for on Pinterest with that tool. Another Hot Tip: 🙂

Once you’ve done your keyword research turn your keywords into hashtags. I recommend using a few lower search keywords so that you can be found EASILY with hashtags instead of the big popular ones. Yep! There’s another Hot Tip:

Step 4: Keywords are going to come into play here too. You need to make sure you have a good description (notice my description above) that also contains your keywords. Don’t try to stuff them ALL in there. Just write a natural description that would make someone want to read your content and sprinkle your keywords in that description.

Okay now I’m going to give you the hottest tip of all the Hot Tips: I’ve given so far…

Step 5: Get the Social Warfare plugin and USE it. This is only for those of you who have your blog on WordPress (if you don’t, what are you even doing?), and it’s a plugin you can get and install and unleash the power of Pinterest on your blog post.

When you go and make your blog post there are a few Pinterest’ing (that’s punny) things you can do.

My favorite function is where it auto-populates the image, description, and hastags when someone clicks to Pin your post to THEIR Pinterest account.

YES! I love love love automation!

You never know what people are going to Pin for your content, so forcing them to use the right image, description, and hashtags is BRILLIANT!

Plus you can Pin right from your post once you have it done because this plugin also puts a “Save” button on your images when anyone “hovers” over the image!

There’s many other functions with this plugin too, but that’s not what this post is about. I just want to get your ready for Pinning, and this plugin does so much automating for you that I had to mention it.

At this point you’re ready to Pin that gorgeous piece of content you’ve just worked so hard to create.

I highly recommend having a “Pin strategy” for every piece of your content that you post to Pinterest.

Here’s what mine looks like…

Day 1: Pin my Pin to my most relevant board.

Day 2: Pin my Pin to the next most relevant board.

Day 3: Pin my Pin to the next most relevant board.

I do this until my Pin is on ALL of my relevant boards. Notice I said RELEVANT. ONLY Pin your Pins to boards that are relevant to the topic of your content.

I’ll then circle back around and Pin again, but with a different image.

Imagine if you had 3 Pin images to begin with? Your content would be on Pinterest 3 times right out of the gate. Get it on there more by creating even more images. 🙂

Okay… So there you go. Now you know exactly what to do to BEFORE making a Pin to Pinterest for your content and get the most traffic from your efforts. If you can put in just a little effort combined with a good Pinterest Pinning strategy, you’ll see that it will pay off big time with lots of traffic!

Recommended Resource: Are you looking for ways to use Pinterest to get a ton of traffic to anything you want? Want to learn how to optimize your Pinterest account and how to create branded keyword rich Boards to add your Pins to? Want to create the best Pinterest strategy for the most traffic? Then I invite you to attend my Pinterest Traffic Takeover Workshop. For 5 days you can watch everything I do to use Pinterest to get traffic to anything I want, and do the same thing for your own Pinterest marketing. Grab your seat at LearningIM.com/pinterest-traffic-takeover Use the coupon code: 50OFFPIN to save $50!

Resources For Getting Hot Content Ideas For Your Content Marketing Strategy

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When it comes to content marketing the most important part of it is finding ideas for content that you can create.

This is just ONE component of content marketing, but it’s the start of it all.

The first thing you want to do is create a document where you can keep up with all of your ideas.

I simply created a Google spreadsheet and keep all of my ideas in it. Very quick and easy and when I want to create a piece of content for a content marketing campaign I open this up and I’m off to start creating.

But where can you get these ideas?

Here are 11 different resources you can check out to help you get ideas for your content marketing strategy.

1. Experts – Who are the experts in your niche? Find them and follow them wherever they are. Their social media accounts, their blogs, etc.

When you see them produce content take a look at it and see if you can get any ideas from it to create your own content.

Hot Tip: Pay attention to the reactions the content gets. Are their people liking it on Facebook and Instagram. Is it getting shares? If it’s on their blog is it getting comments? If you see a lot of people reacting to content in various ways that’s a HUGE indicator that if you create a piece of content on that topic you could get better results from it.

2. You Tube – Head over to YouTube and do some searches for keywords related to your niche. Find videos that are getting a lot of reactions, and take note of the topics. What content can you create from these topics?

3. Amazon Books – This is a great resource to use, and you could probably use this ONE resource and have a never ending “pool” to get ideas from. Search for books related to your niche. Find the ones that are making the most sales, look at what’s covered in the books, and pull topic ideas from them.

4. Hub Spot Blog Ideas Generator – Now this is for finding ideas for blog posts, but we all know we can take our ideas and create any type of content we want. Put your keywords into this tool and you’ll find a ton of great topics to create content around! https://www.hubspot.com/blog-topic-generator

5. Quora – This site was created for people to ask questions and get answers to them. Search for your niche and see what questions are getting asked/answered. Collect topic ideas, and go create!

Hot Tip: This is a great site for researching too. You can get all the answers you need to create your content.

6. Facebook Groups – Facebook groups are a great tool that can be used in many ways. But if you’re mining for ideas for content then you simply need to go through the groups you belong to that are related to your niche and see what’s being talked about. What questions are being asked? What content is being shared? Take note of all of this and grab as many content ideas as you can.

If you’re not apart of any Facebook groups in your niche now is the time to jump in. Simply search Facebook using your keywords and check out the groups tab. You should be able to find plenty of groups. Hot Tip: If you don’t find any groups for your niche start one NOW! You’ll thank me later. 🙂

7. Google Alerts – I absolutely love Google Alerts. You can simply setup a Google Alert for keywords and get an email anytime something is posted on the web related to your keywords. This is a great way to “spy” on the entire Internet and get great ideas for content to create.

8. Buzz Sumo – This is an expensive tool, but the free version will still provide you with some great information. I like Buzz Sumo because they show you the “engagement” the content you search for gets. Basically with what you find here you’re guaranteed to hit on HOT topics.

9. Ubersuggest – Is pretty similar to Buzz Sumo, but it’s FREE. Simply enter in your keyword. It will give you keyword results, but if you head over to the Content Ideas tab you’ll see a list of content and the engagement that content gets. This is a gold mine! https://neilpatel.com/ubersuggest

10. Answer The Public – This is a cool little tool that allows you to input a keyword and get all the questions related to that keyword that people are searching for. Answering questions is the best kind of content you can create, so this is one of those tools you don’t want to forget about! https://answerthepublic.com

11. Ask Your Tribe – Even if you’re just getting started you should have at least a few people in your “tribe”. These are your Facebook friends, your Instagram followers, your YouTube subscribers, your email list, etc. Ask them what they want! This is hands down the best place to get ideas for content that your tribe actually WANTS.

Okay so there are 11 different resources that you can use. The truth of the matter is that most of these could give you a never ending supply of ideas for content, so pick ONE, get started with it. When you get 10-20 ideas, get to creating content. When you don’t have any more ideas on your list, go back to that source for more ideas or pick a different source.

Whatever you do though make sure you’re creating content that your tribe actually WANTS and that you’re putting in the work and creating great content that they’re going to LOVE.

I wish you much success on your content marketing journey!

Liz

Note: If you’re new to content marketing I highly recommend that you grab a spot in the Content Marketing Kickstart Workshop. Getting content ideas is just one of the main components of doing content marketing correctly, and with this workshop you’ll learn ALL of the components you need to make content marketing work for you, and get a ton of traffic from your efforts. You can grab your seat at https://learningim.com/content-marketing-kickstart-workshop

9 Fast Content Ideas You Can Use To Create Pins On Pinterest

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The biggest issue people face when using Pinterest in their marketing is having content to create Pins for.

Of course you can Pin the same thing over and over again (as long as you create a new image for it, change up the description, etc.), but to really get traffic from Pinterest you need fresh new content on an on going basis.

But who has time for that?

You do. 🙂

When you create “fast content”!

By creating “fast content” you can fill your Pinterest profile with original Pins that link to your squeeze pages, sales pages, blog posts, etc.

Here are 9 quick Pin ideas.

1. Current Blog Posts – I’m starting this off with the obvious. Your own content. You can create a few new Pin images per piece of content you have and have a ton of new Pins for Pinterest.

For example… I currently have 13 blog posts here. I could create 2 Pin images for each blog post and have 26 Pins I could add to Pinterest this month. Now that’s what I call “fast content”.

Want to really save some time? Hire someone over at Fiverr to create the Pins for you. Send them the links to your blog posts, and tell them to create 2 Pins for each of them. Of course you’ll have to give them direction on design, but this will save you a ton of time.

2. Promotion Quotes – I call these “promotional quotes” because you simply take a quote you find related to your niche, and make a “promotional quote” out of it and you can link it to anything you want. You could even do this daily and have a 30 new Pins each month all linking to something of yours. This is great “fast content” idea to use to have at least ONE thing of YOURS you can Pin every day.

Here’s a great example https://www.pinterest.com/pin/628041110516488719

Notice I have a nice clean design, great quote, and then at the bottom a call to action to signup for my challenge. How many things can you do this with?

3. Infographics – Infographics are HOT on Pinterest and you should be creating your own to get traffic to your own stuff. Canva has a ton of templates you can use to create your own infographic or again HIRE someone to do it, so this becomes a “super fast content” tactic!

4. Q&A Posts – What questions do you get asked or are asked the most in your niche? Take one, answer it, create a post about it, and then post it to your blog. Create a Pin and Pin it on Pinterest. Quick and easy! You should be able to create this in just a few minutes. Just ONE question per post is all you need.

5. What Are You Doing? – It’s the weekend or just a normal weekday. What are you doing that’s related to your niche? This could basically be a couple of photos with a few sentences about each photo. Post it up to your blog, and Pin it! You’re done…

6. Got Tips? – Can you name 3 or 5 tips related to your niche? Make a blog post with those 3-5 tips. This again should only take you a few minutes. Spice your post up with a few images, and you’ve got yourself a fast piece of content!

7. Resources – What are the best resources related to your niche? List them out, write a sentence or two about them, and boom!, you have a piece of content that’s ready to post to your blog and Pin on Pinterest.

Have I said Pin on/to Pinterest enough yet? 🙂 I’m going to say it about two more times, so get ready. 🙂

8. Top Content – Take a look at your stats. Find the content that got the most traffic or shares or likes or comments or whatever. For example like your top 5. Write a few sentences about why you think each did well, and once again… BOOM! You have a piece of content. Now post it and… Make a Pin on Pinterest. 🙂

I’m only going to say it one more time. Here we go…

9. Mood boards – Mood boards are hot right now and it’s pretty easy to create one related to your niche. Not to mention it’s super fast to do it. Create your own mood board image and use it as a Pin on Pinterest and link it to something of yours that you want to get traffic to.

That’s 9… NINE… different things you can create FAST to have content TODAY so you can Pin it to Pinterest all month long.

Imagine if you sat down write now and used ALL of these examples and created 3 Pins to use to Pin to Pinterest.

Ooops… I lied. I said Pin on Pinterest AGAIN. Just a few more times, and then I promise I’m done. 🙂

If you had 3 Pins for a current blog post.

If you had 3 promotional quotes.

If you had 3 infographics.

If you had 3 Pins for your Q&A post.

If you had 3 Pins for your What Are You Doing? post.

If you had 3 Pins for your Tips post.

If you had 3 Pins for your Resources post.

If you had 3 Pins for your Top Content post.

If you had 3 mood board images.

That’s 27 Pins for Pinterest and you created it all in a matter of just a couple of hours. If you outsource the Pin creation and the other image creation you’ll save even more time.

Okay so there you have it. A quick and easy way to create “fast content” and have about a month of Pins you can Pin on Pinterest (last time I’ll say it)!

Pinterest is a great social media site to get a ton of traffic from. If you’d like to learn my strategy for using Pinterest to get a ton of traffic to my squeeze pages, sales page, blog posts, affiliate links, and anything else I want to get traffic to I highly recommend that you attend my Pinterest Traffic Takeover Workshop. You can grab your seat by clicking here. Use the coupon code: 50OFFPIN to save $50!

34 Ideas You Can Steal To Create Pins For Pinterest

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Oh did you find Pinterest? Isn’t it fun? I LOVE Pinterest and in my personal life I’m there all the time. It’s a serious addiction.

But you can use it to drive traffic right into your business to and a lot of it! If you haven’t gone through my Pinterest Traffic Takeover Workshop I highly suggest you do that. You can grab your seat by clicking here. Use the coupon code: 50OFFPIN to save $50! 😉

Here’s the biggest thing my people face though when it comes to using Pinterest to get traffic.

They don’t know WHAT to post. Or “Pin” as they say on Pinterest.

So while you’re going to be making Pins for other people’s content, you want to get traffic to YOUR content, so you need to be Pinning YOUR content over there too.

What can you Pin from your content or other people’s?

Here are several ideas for you:

1. Your blog posts! You should definitely have a content hub or blog that is filled with your own original content. You should also be constantly adding your own original content to it. Make sure that you Pin ALL of it, and Pin any new content you create. You can also create new images and Pin your content again!

2. Videos! People LOVE videos. Make sure and Pin those videos. Even if all of your videos are on a service such as YouTube. Pin those! You can also create new images and Pin these again too!

Note: I hope you see what I’m telling you here. You can create new images and Pin the same content over and over again. I don’t recommend doing it every day, but you can Pin your own content repeatedly. I do it every few weeks.

3. Do you have freebies that you offer to get people on you list? Then create a great looking image featuring a picture of your freebie and Pin that!

4. Motivational/Inspirational Quotes related to your niche with YOUR branding on them. You can make these yourself on places like Canva and Snappa, find templates in creative markets, and/or hire someone to create them for you.

5. Infographics related to your niche. Besides finding and repining these, you can make these yourself on places like Canva and Snappa, find templates in creative markets, and/or hire someone to create them for you.

6. Run a service based business? What are the most common questions you get asked? Answer those questions and post them on your blog. Create a Pin and save it to Pinterest!

7. Create visually HOT coupons that really catch the eye and Pin those. People LOVE coupons!

8. Watch for trends related to your niche and Pin the most popular things. https://www.pinterest.com/categories/popular Is a great resource for finding the most popular things currently popular on Pinterest.

9. Do you have a customer testimonial board? If not create one and Pin testimonials that your customers/clients send you.

10. Have you done a case study or can you do one? Case studies get people clicking and would make a great Pin. You can even find case studies others have done and Pin those.

11. Create quickstart guides or owners manuals for your products and Pin those to your boards. If you provide a service create a guide that shows people how to get the most from your service and Pin it.

12. Are you selling physical products? You could show how to “style”/use them in images or videos. Are there things about your products that people don’t normally know? Tell them about them in the form of a piece of content (again images/text/video) and Pin that content!

13. What’s going on in your business? Take pictures of you and/or your employees working, create a short story about it, post it to your blog, and Pin it!

14. Do you have a specific morning and/or nighttime routine? Talk about it, and create a Pin to it.

15. We all like to do things on the weekends. Make sure you’re talking about it on your content hub/blog and create a Pin to it. This is something you could do just about any weekend even if you’re just laying around being lazy.

16. Has something funny happened lately? Talk about it (use pictures and/or videos for impact) and Pin that! You could even create an “About You” board and continually put these kinds of things there.

17. Expanded tips… Create a post with 3 points that will help people with something in your niche, and create a Pin for it!

18. Do you work out? Are you a healthy eater? Are you on a journey to get healthy? Sharing this information on your blog is a great way to get people to know you. Post about this and Pin it! More good stuff for your “About You” board.

19. You should always be reading/listening to a book about your niche. Post about this and Pin it to your appropriate board!

20. What are your favorite resources related to your niche? Make a post about this and Pin it!

21. Follow Friday! I love doing specific things on specific days. Motivation Monday, Taco Tuesday, Throwback Thursday, etc. Follow Friday is the day where you should pick 5 people on Pinterest who are follow worthy. Make a post about them, and Pin it!

22. Your stories! What are some stories about your life (that relate to your niche) that you could create blog posts around? Create them, and Pin them!

23. Create a post about your top content from the month. What got the most feedback, likes, shares, Pins, retweets? Make a post about your top content for the month and Pin it!

24. What do you do to be productive? Share 5 tips you use, create a post, and Pin it!

25. The bad stuff! People like reading about the “bad stuff”. What would you have done differently in life, your business, etc? Did you have a bad experience with a client, coach, or someone you hired?

26. We talked about Pinning quotes and motivational things earlier, but you can also do a “best of” post and Pin it. Like the best 25 quotes about procrastination, or the 25 best weight loss quotes, etc.

27. Places you’ve been. Where have you been that was a good experience for you? Write a post about it, and Pin it!

28. Product reviews. You should be reviewing all the products in your niche and posting reviews about them. When you do a review make sure you Pin it!

29. Are you having a webinar? Then make sure you create a Pin about it! This will work best if you have a replay also for your webinar because Pins last a long time!

30. Do you promote products as an affiliate marketer? At this time you can simply create an image and link it right to your affiliate link. If this changes again in the future simply write a post about the product you’re an affiliate for, create a great looking image, and Pin that!

31. Want to really get some viral content going? Then pick a fight! Find an article and/or video you disagree with, and create a post or video about your opposing opinions. Be careful with this. Don’t be an “jerk” unless your people are used to you being that way. When you do this create a great Pin and Pin it!

32. Mood boards! Man are these hot right now. You could create a “mood board” targeted at your niche and Pin it.

33. Gift guides are amazing and I love them. They are like the candy of Pinterest! These are easy to create thanks to the many templates you can find, but they REALLY drive sales. These are great for all of you selling physical products.

34. Are you a local business? You can use Pinterest too! Pin stuff that’s related to your niche, but also Pin things related to your location. Things to see and do, businesses that you recommend in your area, photos of your area, etc.

Okay if those 34 things (with 2-3 other things mentioned in some of them) aren’t enough to keep you in content for the next 100 years I don’t know what to tell you. 🙂

Seriously I know it’s a lot, but start with one idea, use it and come back to these when you need more ideas. You just gotta get to Pinning to start getting traffic from Pinterest.

And again, I’d like to invite you to attend my Pinterest Traffic Takeover Workshop. I’ll show you everything I know about getting traffic with Pinterest. You’ll walk away from the workshop knowing exactly what to do to suck all the traffic you can from Pinterest into YOUR business.

You can grab your seat by clicking here. Use the coupon code: 50OFFPIN to save $50! 😉

Talk soon!

Liz

What Do I Post On Social Media?

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What do I post on social media, Liz?

I get asked this question about 100 times a day. Okay, I may be exaggerating a bit there, but I get asked this question A LOT. So today I’m providing you with 48 different types of things you can post on social media.

A little note here before you get started…

If you have a business, you’re doing ALL of this for traffic. Yes it’s fun, but at the end of the day this is all about getting traffic from social media sites. They have TONS of it. ?

It’s all about 3 things…

1. Creating a following (You’ll get that by doing 2 and 3 below.)

2. Having your own killer content to put in front of people so you get traffic from the sites you’re using.

3. Posting at least daily (YouTube is different and the others you should actually post a few times a day to) with other things that get your followers to interact and know, like, and trust you.

Okay, so to answer the big question I get…

Where The Hell Do I Find Stuff To Post On Social Media?

My answers are below:

1. Your Own Content Posts

I’m posting this as the very first idea because you absolutely MUST MUST MUST be posting your own content. This is how you get that traffic in front of your stuff. Your content should have some kind of call to action in it that gets people to do what you want them to do. But your first step is getting that content out and in front of people. Create an eye catching graphics and a link to your content to suck all that traffic to you!

2. Post Pictures Of Your Workspace Posts

I get to work at the beach, in the mountains, at cool coffee shops (and sometimes even cigar bars) and other awesome places. I always take pictures of me working in these spaces with my laptop and they do well on when I post them. I get lots of engagement and it allows my followers to see into my life.

3. Answers To Questions Posts

I’m sure there are common questions that get asked related to your niche. Create Q&A posts to answer these. I will post a question and simply answer it. Add a funny and/or eye catching image and let the engagement begin.

4. People Introductions Posts

Do you have employees? Deal with people over and over again? Have customers? Make a post about them! Let people see the other people in your life! You can even do short interviews to do this!

5. Share Something Popular Posts

You can’t open your eyes without being hit with all kinds of advertisements about the latest and greatest things. Make a post talking about something that’s currently popular.

6. Post A Fill In The Blank Posts

These are getting used a lot right now and although they get on my nerves (I’ve just seen too many) they work great to get engagement.

7. Where Are You Going? Posts

Are you participating in an event? Are you going to be traveling? Share your plans with your followers.

8. Where Have You Been? Posts

Following up with the above if you’re going to an event or traveling or whatever make sure you take pictures and document as much as possible. You could have 10+ posts just by documenting a day out on the town!

9. Customer Reviews And Testimonials Posts

Has someone reviewed your product, service or business? Have you gotten testimonials about your business and how you’ve helped your customers? Post those to your social media profiles!

10. Something Funny Posts

Now some people are better at this than others. I keep my followers cracking up because I constantly find funny memes, quotes, images, etc. Be careful with this though. Not everyone has your sense of humor. There are a lot of groups dedicated to memes on Facebook. Join a few and start collecting the funny ones you find. My meme collection is MASSIVE. *lol*

11. Share Your Stories Posts

We all have stories. About our business, about our lives, things that happen to us, etc. Share that stuff so your followers get to know, like, and trust you!

12. TBT Posts

TBT stands for “Throw Back Thursday” and are mainly pictures of you or your business from years past. I also like to do this with old content from my blog. For example in my niche list building is a hot topic. I have a post showing 25 ways to build your list that I posted 6 years ago. I could do a TBT post about it.

13. Inspirational And Motivational Posts

There are so many great quotes and images out there with inspiration and motivational messages. Post those! Have you had success at something? Post about that!

14. Stats Posts

People love statistics! Have stats about something you’ve done or your industry then post those!

15. Be Thankful Posts

What and who are you thankful for? Let your followers know about it!

16. Multiple Choice Questions Posts

Let your followers give you feedback by using multiple choice questions. For example… I could post a question asking my followers if they like products about list building, product creation, or affiliate marketing the best.

17. Video Featuring Your Products Posts

There is an art to this, but a quick video showing what your product does will make people WANT it. Throw a special price for a limited time in and you’ll see a ton of action!

18. Share Your Latest Email Or Newsletter Posts

I email my email list almost every day. This is great content that you could also post to your social media profiles. Create a great image to go with it and post that content. It’s a great way to get more reach and re-purpose your content!

19. Infographics Posts

I LOVE LOVE LOVE infographics and so do many others. I use Pinterest to find info-graphics all the time, and my followers always go crazy over them. HOT TIP: Creating (or having someone create them for you) your own info-graphic branded to you can also get you a lot of shares and new followers. ?

20.  Get Creative With Images Posts

Use a filter tool and add cool effects to your photos and share them.

21. Share Your Favorite Books Posts

Even in this day and age people are reading books about their interests. Share what you’re currently reading or a list of books you love. HOT TIP: Create a blog post with your favorite books. Use your Amazon affiliate links to point people to them and make some coin!

22. Share Your Video Playlists Posts

YouTube is a great place to find a ton of videos about the things you love and you’re interested in. Create playlists (with your own videos preferably) that are topic specific and share that with your followers.

23. Share Your Music Playlists Posts

Again… You need to get your followers to know, like, and trust you. Share your favorite music playlists with them to help with this! I can’t tell you how many times people have started to like me more or interact with me more when they know I have a love for cumbia music or gansta rap. ?

24. Shoutouts Posts

These are posts highlighting someone or something that you feel has done a good job at something. The other day I posted about a problem I have. One of my followers jumped in and helped me. I made a “shoutout post” to him and thanked him for his help.

25. Your Tips Posts

Have tips about what you do or what you know? Post them!

26. When You Celebrate Posts

Is it your birthday or one of your customers birthdays or other special occasion? Post about it!

27. What’s Your Culture Like? Posts

I have followers from around the world and I love reading about their culture. What are things in your culture that you have in your life? Share that with your followers to help them get to know you better!

28. Have A Photo Contest Posts

Ask your followers to post a photo and then have people vote on the best photo. For example I could ask my followers to post their favorite photo of them on vacation and tell people to vote by liking the pictures. This is another great engagement getter. ?

29. Industry News Posts

What’s going on in your niche or business? Are there news headlines about it? Post about them!

30. Talk To Industry Leaders Posts

Now you have to be careful how you do this, and depending on what social media network you’re using will depend on how you go about it. But you can find leaders in your niche and start a conversation with them. Twitter would probably be the easiest one to do this, but with Facebook and Instagram you could also tag them. Again…Use this with caution, but it’s a great way to get in front of their followers.

31. Share Free Stuff Posts

Find free stuff or offer free stuff for your niche? Tell your followers about it!

32. “On This Day In History” Posts

What is going on today that was a big deal or a cool thing? A simple Google search will give you this information and you could post about it.

33. Your Own Show Posts

I did a series of FB Lives called “The Liz Life”. Each day I would do an FB Live about what’s going on in my business and little about my life. This did very well. It’s a lot of work to do it daily, so you’ll need to establish your own schedule, but creating a “themed show” will get you a lot of know, like, and trust along with new followers because your followers will share it too!

34. What’s This A Picture Of? Posts

I love these. You take an image and zoom in on it or blur it, and get your followers to guess what it is. Serious engagement here!

35. Ask For Feedback Posts

Feedback is key when it comes to your followers. Ask what they think of your posts, what they want to see, etc.

36. How To Videos Posts

What do you know how to do? Record yourself doing it and post it! If you can make this about your niche even better!

37. Product Reviews Posts

Review products in your niche and post them. If you can do video reviews this works even better!

38. Promote Others Posts

You’ve worked hard to build a following and you don’t want to freely send them to others, but if you can get the attention of top performers in your industry do it by sharing their content and/or posts.

39. Screenshots Posts

People are nosy by nature. See a conversation or have a conversation with someone that has good points or bad points, screen shot it, and talk about it in a post. BE CAREFUL with this tactic. I do this sometimes with funny text conversations I have with my kids.

40. Ask Me Anything Posts

I do these posts where I will tell my followers that they can ask me anything about a certain topic. This creates a lot of engagement!

41. Support A Cause Posts

There are a lot of great charities and causes out there. Let your followers get to know you by posting about the ones you like and believe in.

42. Roundup Posts

There’s a marketer that I LOVE who sends out an email each Friday with the top social media and blog posts about my industry. This is a great idea that you could take and use as a post on your social media profiles.

43. Day Posts

It’s always National Something Day or a day for certain things. National Dog Day, Taco Tuesday, etc. I talk about Taco Tuesday A LOT and I’m know for my love of tacos. These posts always do well for me. See what today is “the day” for and post about it. Here’s a great resource for this https://nationaldaycalendar.com/latest-posts

44. Fan Spotlight Posts

Do you have followers who are always commenting or liking your posts? Make a post talking about them and how much you appreciate them.

45. Controversial Posts

Be careful with these, but posting about controversial stuff is a great way to get your followers engaging with you. It’s also a great way to lose followers who don’t agree with you. I hardly ever do this because it can cause arguments and negativity, but it’s a great way to get engagement.

46. Caption This Posts

Post a photo and ask your followers to caption it. This gets really fun sometimes.

47. Share A Pinterest Board

I am so addicted to Pinterest and have all kinds of boards over there. Create one that your followers would like and share it with them.

48. Ask For Advice

Having a problem with something? Post about it and ask your followers for advice. Please Note: If you have health issues don’t ask your followers. Ask your doctor. ?

I’m sure there are a million other things you could post about too, but this surely got your creative juices flowing.

What are your ideas for things you can post to social media that I haven’t listed here?

Leave your thoughts in the comments below…

Social Marketing Graphics Resources

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Graphics is the biggest need we have as social media marketers. Generally you can get graphics that you can add your branding to and use in your social media marketing. It’s really important that you fully understand your rights when purchasing graphics.

The following is a list of resources that I’ll continually be updating to help you find graphics you can use in your social marketing!

1. Contentrocity – Looking for something different to use in your social media marketing? You’re in for a treat. This site has AMAZING social posters. Add your branding, post, and done. http://dfysocialmarketingcontent.com/Contentrocity

2. 150 Social Media Templates – Now this is a killer offer at a killer price! Angie Gensler who is a social marketing expert has created a package of 150 social media templates! 46 holiday social media graphics, 52 “question posts”, and 52 ‘inspirational” posts. This will put a HUGE dent in your graphic AND posting needs. You can see the package at http://dfysocialmarketingcontent.com/150SocialMediaImages

3. Infographics Bundle – You have to buy the regular package and the upgrade to get PLR (private label rights) to this package, but it’s totally worth it. PLR to infographics! Yay!!! http://liztomey.com/InfographicKitBundle

4. Ultimate Viral Graphics – This is a massive package with lots of social poster graphics and infographic templates! http://dfysocialmarketingcontent.com/UltimateViralGraphics

5. Digital Marketer Social Quotes – I REALLY like these! 100 Digital Product Marketer social graphics – http://dfysocialmarketingcontent.com/DMSocialGraphics

6. Viral Quotes Kit – This kit includes over 200 viral quotes that you can use in your social media marketing. You can size them for any social network your using. You get PLR to all of these with this offer, so you can edit them and use them as you want. http://dfysocialmarketingcontent.com/VIralQuotesKit

7. Viral Video Quotes Kit – Quote images that are turned into VIDEOS! Very unique content that you can use in your social media marketing. These can be used on any social network that you can upload videos too. This package also comes with PLR, so if you have a video editor you could also edit these up and insert your own link/branding. http://dfysocialmarketingcontent.com/ViralVideoQuotes

8. Pinterest Pin Design Templates – Having a hard time designing great looking Pin images for your content? Get 20 gorgeous fully editable Pin templates from http://dfysocialmarketingcontent.com/PinterestPinDesignTemplates

More coming soon…

Where The Hell Do I Find Stuff To Post On Social Media?

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When you’re using social media marketing you’re going to need A LOT of content. I mean A LOT A LOT A LOT of content.

You need to be posting on social media sites at the very least once a day. Some of them like 15 times. More on that later.

Today I want to show you a couple of places that you can find content that you can post that’s already created for you. This is going to save you a TON of time.

Let’s get started…

Note: I’ll be continually updating this page with resources, so be sure to bookmark this page so you can check for more resources.

1. DFYSocialMarketingContent.com – Of course the first resource I’m going to post about is my own site. 🙂 I create social media content packages that people can use in their social media marketing. I have content packages you can buy based on certain topics, and I also have a monthly membership you can join where you’ll get topic specific content packages each month.

2. Wellness PLR – If you are in the “wellness” niche Wellness PLR has some killer content packages for you to use. Blog content, images to promote your blog content, quotes, and so much more. Click here to check out their current content packages.

3. Google – Yes I know this is obvious, but you can find memes and images that you can use by searching Google for them. All you need to do is search Google images for keywords related to your niche, BUT you need to go to the images tab and select “Tools” and in that menu, you can select “Usage rights” from the list that appears select “Labeled for reuse with modification”.

See the above for what I’m talking about…

There are tons of images there you can use, and that will keep you busy for days. 🙂

4. Stockphoto sites – Now you need to be really careful when doing this. Make sure you know your rights to the pictures you use BEFORE using them. Here are a few of my favorite stockphoto sites.

pixabay.com

creativemarket.com

5. Outsource – Yes it does take money to outsource content, but it will save you a ton of time. You can’t put a price on time. Let me tell you. It’s more valuable than any amount of money you will ever have. You can outsource your social media content creation at places like Fiverr.com, Guru.com and any of the other freelance sites. I’ll be doing a post completely devoted to the topic of outsourcing your social media content soon, so keep an eye out for that.

Okay so that’s what I’ve got for you so far. I’ll be adding to this post as I find more sources. If you know of other places that create content for social media marketers, please let me know.

Talk soon!

Liz